HOW CAN WE IMPROVE CREATIVE THINKING
IN A WAY PEOPLE CAN RELATE TO?
People aged between 20–30 who are attracted to the idea of being more creative.
Overcoming creative obstacles.
Use nostalgia to help people be more open and improve their creative thinking.
A recent study launched by Adobe revealed a global creativity gap. Their report revealed that, while some people value creativity and its role in society, only 1 in 4 people actually believe they’re living up to their creative potential.
I can relate to this because, as a designer, I often get stuck in a creative rut and feel as if I am not as creative as I should be. But I asked: how can I, as a designer, help people overcome their creative obstacles in a way people can relate to?
A method that works well for me is to use nostalgia, something we have all experienced. Research shows that nostalgia gives us a sense of belonging, meaning, and security that opens us up to future experiences. This openness encourages creativity: it helps us play around with new ideas and create connections between things where others would not. It lets us access creative materials in our brain which are very different from the ones we’re thinking about now. My goal is to create solutions around this and help my target audience overcome their creative limitations.
Hi, my name is Peter Asadamongkol, I am currently pursuing a master's degree at the Academy of Art University in San Francisco, California. Atmos is a master's thesis project I have been working on as part of my curriculum for the past year. It started my interest in nostalgic experiences, being constantly stuck in a creative rut and lots of research.
I've learned a lot from working on this project and am continuing to refine it. The project will continue to evolve. Thank you for checking it out.